Robin Moore Carpentry: Client Discussion

This afternoon (as requested) I contacted Robin Moore in regards to the negotiated branding brief due to be completed within this module. The focus was set up to discuss the company's values and to build an idea of what criteria the final resolution should aim to fulfill.

From speaking to Robin, it was agreed that the company was built upon the notion of providing a 'professional, yet friendly and trustworthy service' that would leave the client satisfied knowing that a job has been done well.

In addition, it was outlined to me that there was an importance in which the company should be conveyed as suitably affordable (neither budget, nor sky high expensive) to potential clients.

-

All in all, this process was very reminiscent to skills developed within last years Design For Type module. As a result, I feel that I should be able to rapidly identify suitable typefaces that will connote the correct demographic qualities of the company and generally allow this brief to be turned-around in quick succession.

...I also managed to obtain the existing business card & letterhead:


Tomorrow it shall begin.