Showing posts with label Equine Engineering. Show all posts
Showing posts with label Equine Engineering. Show all posts
Tuesday, 19 October 2010
Monday, 18 October 2010
Saturday, 16 October 2010
Friday, 15 October 2010
Equine Engineering: Client Feedback 02
Liam,
I’ve had a look through the second batch of logos. Now that I’ve seen the logo with the capital letters that’s a no go. I like the navy blue and dark green logo with the line separator between the hard hat and the name on page 5. I like the top logo on page 7, the darker shade of hard hat just looks better. On page 6 the central column, with the mid green looks better and again the darker shade at the top looks better. I think the others are too light.
I’ve had a look with some colleagues at the Q logo again with the horse’s tail, and it’s quite hard to pick it up. A comment was made could the tail be split into strands of hair. I don’t know how easy this would be to do.
Regards,
John
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Note:
Shortly after receiving this email I gave John a quick call to explain the complications of splitting the tail of the Q. I essentially outlined that whilst it may look effective printed at a large format (i.e on the horse jumps themselves), it would be prone to bleeding at a smaller scale (business cards etc). In light of this, we mutually agreed that it would be best to have a coherent logo across all media and therefore leave the 'Q' as it is.
I’ve had a look through the second batch of logos. Now that I’ve seen the logo with the capital letters that’s a no go. I like the navy blue and dark green logo with the line separator between the hard hat and the name on page 5. I like the top logo on page 7, the darker shade of hard hat just looks better. On page 6 the central column, with the mid green looks better and again the darker shade at the top looks better. I think the others are too light.
I’ve had a look with some colleagues at the Q logo again with the horse’s tail, and it’s quite hard to pick it up. A comment was made could the tail be split into strands of hair. I don’t know how easy this would be to do.
Regards,
John
-
Note:
Shortly after receiving this email I gave John a quick call to explain the complications of splitting the tail of the Q. I essentially outlined that whilst it may look effective printed at a large format (i.e on the horse jumps themselves), it would be prone to bleeding at a smaller scale (business cards etc). In light of this, we mutually agreed that it would be best to have a coherent logo across all media and therefore leave the 'Q' as it is.
Equine Engineering: Client Feedback 01
Liam,
I’ve had a look at the logos, I want to rule the ones out with just equine alone. I think it portrays to wide an image for the company. I like the EQ logo but I don’t think this on its own will work because it doesn’t say what the company is. I think if this was in superscript above the equine engineering on the main logo then it could stand alone on other parts of the website.
Could you try the logo with capital letters for the E’s and also could you try them with a different font. I would like something else to compare to. Also, liaise with Emma regarding the colour of the logo. It will just need changing to reflect the colour scheme of the website.
Other than that I’m quite happy with what’s there. I think the hat works well within the logo and now you’ve explained what the Q is I can see what you were doing with it.
Regards,
John
I’ve had a look at the logos, I want to rule the ones out with just equine alone. I think it portrays to wide an image for the company. I like the EQ logo but I don’t think this on its own will work because it doesn’t say what the company is. I think if this was in superscript above the equine engineering on the main logo then it could stand alone on other parts of the website.
Could you try the logo with capital letters for the E’s and also could you try them with a different font. I would like something else to compare to. Also, liaise with Emma regarding the colour of the logo. It will just need changing to reflect the colour scheme of the website.
Other than that I’m quite happy with what’s there. I think the hat works well within the logo and now you’ve explained what the Q is I can see what you were doing with it.
Regards,
John
Thursday, 14 October 2010
Wednesday, 13 October 2010
Tuesday, 12 October 2010
Friday, 8 October 2010
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