Today was interesting on many levels, primarily due to the stocks and substrates seminar with Justin. I felt that some of the things that I learnt were invaluable, even though they were arguably of a trivial nature...
- Ink drys faster on coated paper stocks.
In light of todays industry this is increasingly useful for quick turn around. Printing on uncoated paper can often lead to a one or two day wait on the drying process which some clients cannot afford.
- Coated paper is cheaper to print on.
This is because it is mass produced to a greater extent than uncoated. Decisions such as this are important whilst considering the budget of the client.
- It is important to consider the postal costs for heavier stocks.
Something as straight forward as this is an easy aspect to overlook. The simple fact that a weighter stock may be more expensive to post out to customers is all inclusive of your clients budget for the project. Cost is everything.
- Ensure the paper weight is suitable to the format.
Another obvious issue that could be overlooked. Heavier stocks do not always lend themselves well to the mechanics of publications that may be folded. Problems arising from this could include ink cracking and if the documented is intended to remain flat.
All of the above are crucial when considering the process of design for print.
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