Fedrigoni - Chosen Collaborative Brief

Encourage more designers to visit and use the Fedrigoni London Showroom.

Background

In September 2008 Fedrigoni UK opened the doors to its London Showroom, a place to showcase its fine and speciality papers. The purpose was to have a space that would bring the paper company closer to the design community and offer a same-day sample service.

Each month Fedrigoni UK holds various events in the showroom aimed at designers, from talks and exhibitions to games nights and awards. The showroom is also open for designers to use as a meeting space with their clients, exhibition space, sample library or private event space.

The Challenge

Encourage more designers to visit and use the Fedrigoni London Showroom.

Target Audience

The design and creative community, all those that use or want to use speciality papers.

Creative Requirements

This is a very open brief. You are free to come up with anything that can be used to get our target audience in and using the Fedrigoni London Showroom. This could be done in all manner of ways, from designing a poster or moving image piece, to hosting an event in the space. The key is to attract designers into the showroom.

Mandatory

Our only stipulation is that you think about how best to showcase our fantastic range of papers within your idea. This may simply involve printing an invitation using Fedrigoni paper and need not entirely dominate your thinking.

Brand Guidelines

Our logo can be used in black, white, or blue. It is also a good idea to familiarise yourself with our papers, samples of which are available on request (email samples@fedrigoni.co.uk). Alternatively, you can visit the showroom to browse papers. Photographs and measurements of the showroom can be found in the project pack.