Summer Postcards Pt.01

In reference to the taxonomy brief completed over summer (see summer blog), the challenge now requires the design and completion of a set of four postcards each with their own restrictions on colour usage. The idea behind this is to understand the possibilities of working with a limited colour pallet and how to make the most of what you have to work with.

The postcards are as follows:

1. A full colour (CMYK) image.
2. A one colour pictogram representing an activity.
3. A two colour logo, real of fictitious.
4. A three colour 'word' relating to the subject matter of the other postcards.

With my summer work being orientated around typography on bags, I feel I have frequently been presented with corporate identities and compositions that are heavily based upon the application of colour and I should therefore be acquainted with the concepts behind this brief.

Here's a few quick ideas that I have come up with so far today in reference to Wagamama noodle bars - a subject matter chosen due to my belief that their corporate identity is simply too corporate and/or American feeling and doesn't directly represent what the company is about.

FULL COLOUR (CMYK):

To address the CMYK postcard I intend to shoot an array of full colour photographs ranging from the outside of a Wagamama restaurant to the seating areas, table layouts and dishes themselves. If I am granted permission to photograph inside their establishment I would like to accentuate the comsumption of noodles through using chopsticks as this is a particularly strong cultural aspect that is universally recognizable.

ONE COLOUR PICTOGRAM:

In my opinion, the single colour pictogram needs to be simple and straight forward so that it is also universally recognized by all cultures. Relating to my summer project, my initial concepts surround the fact that you can get Wagamama meals to take out - an aspect that I think is under promoted due to the "eat-in restaurant" vibe that Wagamama portrays.

TWO COLOUR LOGO:

As previously mentioned it is in my opinion that the corporate identity behind the company doesn't really represent or convey what the Wagamama eating experience is about. These are a quick few mockups that explore how a noodle could be intertwined with the letter forms of the pre-existing logo design. The star will maintain it's usual red colour to address the brief.

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