Tuesday, 5 October 2010
Tutorial w/ Jane Denton
Today I took the opportunity to discuss my selected briefs with Jane. This was mainly to clarify why I was planning to do each one and what benefits they each gave to my practice.The most beneficial shift to come out of the discussion was the choice to make my British Linguistics Theory brief solely focussed toward the screen-printing process and to take that restriction off of my Iconic Publication project. In addition, issues were also raised regarding my collaboration with Adam. As we have very similar skill sets it was pointed out to me that it would be most useful to clarify each persons role within the brief sooner rather than later.
Furthermore, as I have just received confirmation of another brand identity brief coming in since my discussion with Jane I feel that I can now potentially group them together and consider it as a more substantial undertaking.
All in all, a very useful and progressive tutorial.
Monday, 4 October 2010
Sunday, 3 October 2010
Robin Moore Carpentry: Client Discussion
This afternoon (as requested) I contacted Robin Moore in regards to the negotiated branding brief due to be completed within this module. The focus was set up to discuss the company's values and to build an idea of what criteria the final resolution should aim to fulfill.
From speaking to Robin, it was agreed that the company was built upon the notion of providing a 'professional, yet friendly and trustworthy service' that would leave the client satisfied knowing that a job has been done well.
In addition, it was outlined to me that there was an importance in which the company should be conveyed as suitably affordable (neither budget, nor sky high expensive) to potential clients.
-
All in all, this process was very reminiscent to skills developed within last years Design For Type module. As a result, I feel that I should be able to rapidly identify suitable typefaces that will connote the correct demographic qualities of the company and generally allow this brief to be turned-around in quick succession.
...I also managed to obtain the existing business card & letterhead:
Tomorrow it shall begin.
From speaking to Robin, it was agreed that the company was built upon the notion of providing a 'professional, yet friendly and trustworthy service' that would leave the client satisfied knowing that a job has been done well.
In addition, it was outlined to me that there was an importance in which the company should be conveyed as suitably affordable (neither budget, nor sky high expensive) to potential clients.
-
All in all, this process was very reminiscent to skills developed within last years Design For Type module. As a result, I feel that I should be able to rapidly identify suitable typefaces that will connote the correct demographic qualities of the company and generally allow this brief to be turned-around in quick succession.
...I also managed to obtain the existing business card & letterhead:
Tomorrow it shall begin.
Subscribe to:
Posts (Atom)
